Agile product ownership is not easy to explain in a traditional organization.
This video is a clear, visual presentation of the topic by Henrik Kniberg.
Link to the original video: http://www.youtube.com/watch?v=502ILHjX9EE
This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There’s obviously more to product ownership than this, so see this is a high level summary.
Henrik also have made the link for the drawing available.
You can download it from here: https://dl.dropbox.com/u/1018963/Articles/PO-in-a-nutshell.png
Main points in the agile product ownership video
01:06 Capacity – stories released by the agile team
01:50 Stories, ideas produced by the stakeholders
02:03 Overload in putting stories to the agile team for production. Lower motivation.
02:45 How can product owner control the input?
03:40 Unacceptably long demand queue
03:50 The most important word: “NO”
04:30 Importance of communication
05:05 Value and size helps in prioritization
05:30 Find the value by constant communication with the parties (stakeholders, agile team, product owner)
06:22 Need to break stories into chunks
07:15 Emphasize on passion and communication
07:40 Focus on the big picture
07:50 Risks: Business, social, tech, cost, schedule
08:35 Time – Customer value curve
09: 15 Value = knowledge value + customer value
09:22 Short vs long-term value
09:40 Expectations management
12:05 Output vs outcome. The goal is to reach the expected outcome.
14:15 Honest way of communication
14: 40 Maintaining sustainable pace
14:50 Working with multiple product owners
My final words
After watching this video, you have no excuse to use and present this video in your organization if there is a misunderstanding in the product owner’s role.
Please, emphasize the customer value point of view to your stakeholders as well.
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